From the source
TLDR on that essay: AI has spawned a new type of marketer that’s part growth marketer, part engineer. They aren’t solely thinking about experimentation, but also the infrastructure that enables rapid experimentation (once the job of an engineer). As a startup founder, I’m running marketing, ops, sales, finance, recruitment, and the list goes on. But naturally as a career-marketer, I still spend a huge chunk of my time running paid ads, writing content and experimenting with our positioning. In parallel, I’ve been heavily obsessed with Claude and how it can empower my team.