Blog·jon4growth.substack.com·Apr 24, 2026·6 min read

Future marketing teams will live in Github

The article posits that future marketing teams will adopt GitHub as their primary operational hub, centralizing information and workflows. The author draws on past experience with early Postmates growth teams, noting the excessive number of disparate tools used to manage marketing data. This suggests a growing need for a more unified and collaborative platform to streamline marketing operations, akin to how developers use GitHub.

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Updated May 6, 2026

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Future marketing teams will live in Github Subscribe Sign in Future marketing teams will live in Github Jonathan Martinez Mar 19, 2026 16 4 Share I remember being on the early Postmates growth team in 2018 and the amount of tools we used to house information could likely fill this whole page. Okay, maybe not, but still. We used Gdocs, Gsheets, Tableau, Amplitude, AppsFlyer, Dropbox, etc. This setup was the norm for a growth team. Looking for docs for hours, or hunting someone down to understand what things changed seemed par for the course. Oh, and don’t get me started on the file naming chaos: Female_Photoshoot_SF_032018_v3_FINAL.png.

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