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Blog·jon4growth.substack.com·Apr 24, 2026·6 min read

Future marketing teams will live in Github

The article posits that future marketing teams will adopt GitHub as their primary operational hub, centralizing information and workflows. The author draws on past experience with early Postmates growth teams, noting the excessive number of disparate tools used to manage marketing data. This suggests a growing need for a more unified and collaborative platform to streamline marketing operations, akin to how developers use GitHub.

From the source

Marketers have been dreaming of a better way (not just me?), and it’s been sitting in plain sight in front of us on the product/ engineering teams. Github. I believe that housing all files inside of Github will be the future state of how a marketing team operates. I’m already doing this at my startup and it’s been a game changer with how fast I move and the amount of context-sharing I can do with everything sitting in the same place. I’m here to show you just how easy it is to build this setup for your team. Let’s Git. First, what’s Github?

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