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This comprehensive guide defines user interviews as a key qualitative research method for understanding users' behaviors, motivations, and pain points to inform product development. It highlights benefits such as uncovering unmet needs and enhancing usability, while also addressing limitations like the discrepancy between stated intentions and actual behavior. The article distinguishes user from customer interviews, details various interview types, and provides a step-by-step process for conducting effective sessions, from defining objectives to synthesizing insights.
A collection of details that make your interfaces feel better.
